TARGET — BACK TO SCHOOL & HOLIDAY — Maddy Lykken Creative

target — back to school & holiday

back to school content

SEASONs: FW21 - 23

Role: DIGITAL Designer

assignment:

create page experiences for target-owned brand refreshes for kids’ back to school, cat&jack™, and art class™ content throughout the seasons. focused on mobile and app first uX/UI, prioritizing accessibility.

Target.com — Tween Clothing: Art Class — Adaptive Web

Target.com — Tween Clothing: Art Class — APP

Target.com — Tween Clothing: Art Class Refresh — APP — Motion Intro Driver

Target.com — Tween Clothing: Art Class — Adaptive Web & APP Drivers

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ML_TARGET_BTS_2023_TODDLERUNIFORMS_C&J_SH_D.png

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holiday content

SEASONs: FW21 - 23

Role: DIGITAL Designer

assignment:

create page experiences for holiday family collections. focused on mobile and app first uX/UI, prioritizing accessibility.

Target.com — Family Puffer Shop Holiday — Adaptive Web

Target.com — Family Outfits Holiday — Adaptive Web

Target_Holiday2020_Men'sEssentials&Basics.jpg

Target_Holiday2020_Women'sActivewear.jpg

team:

Sr Mgr ACD: Hannah Jensen
Lead ACD: Amanda Elseng & Ashley Bischoff
AD: Rachel Zeroth
Design Lead: Deborah Turney
Copy: Erika Voeller, Jahna Peloquin

VUORI

SCHEELS — BACK TO SCHOOL