target — FAMILY OUTFITS
family swimsuits
SEASON: SS22
Role: DIGITAL Designer
assignment:
This experience focuses on bringing families together — celebrating the joys of summer, while making swimwear shopping fun and easy to color coordinate. The collection showcases an assortment of color palettes, retro patterns and updates to classic styles. focused on mobile and app first uX/UI, prioritizing accessibility.
Target.com — Family Swimsuits — Adaptive Web
Target.com — Family Swimsuits — APP
Target.com — Family Swimsuits — Adaptive Web & APP Drivers
family spring outfits
SEASON: SS22
Role: DIGITAL Designer
assignment:
This experience focuses on an assortment of mix & match prints and patterns. The collection is centered around sustainability — products are made from recycled cotton and the dyes are derived from botanicals. focused on mobile and app first uX/UI, prioritizing accessibility.
Target.com — Spring Family Outfits — Adaptive Web
Target.com — Spring Family Outfits — APP
team:
Sr Mgr ACD: Hannah Jensen
Lead ACD: Ashley Bischoff & AManda elseng
Copy: Erika Voeller