scheels — back to school
SEASONs: fw24 - 25
Role: DIGITAL Designer, outfit & interior set design stylist
assignment:
design campaign creative styleguide & create content advertising for the back to school season — specific to teen outfits and trending denim styles being featured.
i provided strategic input on art direction, including talent, styling, & set design for these in-house creative campaign photoshoots.
I also led the creative process — in charge of selecting which in-house creative assets best fit the feel of each campaign, and crafted the overall layout of the page experience. worked closely with site merchandisers & writers on copy messaging, which products to display, and explored solutions for how we would advertise these campaigns.
scheels — back to school — teen outfits fw24
scheels — back to school — denim focus fw25
scheels — back to school — teens & kids’ focus fw25
scheels — back to school — teens & kids’s focused fw25 — moodboard & styleguide pre-production concept explorations for campaign
scheels — back to school — teens & kids’s focused fw25 — final creative campaign styleguide. much of my initial design explorations were chosen for the overall campaign.