columbia

SEASON: fw25

Role: DIGITAL Designer

assignment:

create editorial campaigns advertising for the columbia titanium™ collection and winter layering.

I led the creative process — in charge of selecting which vendor assets best fit the feel of each campaign, and crafted the overall layout of the page experience. worked closely with site merchandisers & writers on copy messaging, which products to display, and explored solutions for how these collections would be advertised. partnered and had discussions with the external retail vendor to finalize the page experience.